Summary of the Book
Often in one's path to success people become the most difficult of hurdles. They either refuse to cooperate or show indifference to our dreams and passions. In this book Bob Burg shows readers how to influence people without looking down on them. He shows that coercion and manipulation are not the best ways to deal with people. Instead, he teaches readers how to convince people to play along with reasonable methods, which win them over to our side and build life-long allies from erstwhile adversaries. An essential book for all game-changers and leaders alike, Bob's book lays down the five principles of Ultimate Influence: a magical way to win people and making them feel better about the outcome and about themselves.

About Bob Burg
Bob Burg is an American writer, orator and leadership-skills trainer. He is also the writer of Endless Referrals and has co-authored The Go-Giver.
An advocate of the Free Enterprise system and a self-professed animal fanatic, Bob is a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.