Old Spice

Old Spice is a popular American brand of men's grooming products, owned by Procter & Gamble (P&G), known for its distinct scents, nautical branding, and humorous marketing, offering everything from deodorants, body washes, and shampoos to colognes, aiming for both classic tradition and modern appeal for men. Launched in 1937, it evolved from a women's fragrance to a men's grooming staple, becoming iconic for its "Smell like a Man, Man" campaigns and products like the classic scent and Pure Sport.