Kasimir

Kasimir is primarily known as a popular brand of affordable, high-quality drawing and sketching pencils (graphite & charcoal) from China, favored by students and artists for smooth, varied hardness (HB to 12B) and good performance, but "Kasimir°" also refers to a sophisticated, independent Paris/London-based design studio specializing in branding, digital design, and art direction, offering a contrast between practical art supplies and high-end creative services.