Barbie is an American fashion doll brand, created by Ruth Handler and manufactured by Mattel, Inc.. It was introduced in 1959 and is now a massive global brand that extends far beyond the original doll, encompassing a wide range of toys, accessories, media, and merchandise like games, movies, and clothing. The brand's core message is to inspire girls by showing them they can be anything, reflecting its evolution to include diverse body types, skin tones, and careers.