"Marketer's Toolkit : The 10 Strategies You Need to Succeed" Back Cover of The Book:
In today's competitive, customer-driven world, marketing is everyone's job-whether you work in manufacturing or sales, management or engineering. This hands-on guide covers the essential topics and tools every business person needs to understand and utilize in order to win and keep customers. By exploring fundamental concepts like aligning business and marketing strategy and cutting-edge ideas in the areas of branding, differentiation, pricing, and Internet marketing, Marketer's Toolkit shows readers how to:
• Target high-potential customer segments
• Size up competitors
• Allocate marketing resources wisely
• Develop and execute effective marketing plans