L'Oreal Paris Excellence Fashion Matt Ash 7.17 provides 100% gray coverage with permanent pigments. Under high humidity, the anti-brass technology maintains cool tones without turning orange. Pre-color serum and post-color conditioner strengthen the hair fiber during application to prevent chemical damage.
Key Features
- Triple Care Protection: Ceramide and Pro-Keratin strengthen the internal hair structure. Reduces breakage when the developer opens the cuticle.
- Anti-Brass Technology: Cool pigments neutralize yellow and orange undertones. Keeps a muted finish despite road dust and pollution.
- 100% Gray Coverage: High-density permanent pigments saturate every single hair strand. White hairs disappear from root to tip.
- Protective Serum: Pre-treatment coating shields porous sections of the hair. Prevents over-processing on damaged ends.
- Permanent Hair Dye: Ammonia-based chemical formula for long-lasting color deposit. Resists washing out during regular hair care routines.
Frequently Asked Questions
Is L'Oreal 7.17 suitable for dark hair?
The 7.17 shade targets dark Asian hair bases specifically. It lifts natural levels while depositing ash tones to stop brassiness.
How long does L'Oreal Excellence color last?
This permanent formula remains until new hair growth appears at the roots. Expect the ash tone to stay visible for 4 to 6 weeks.
