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John Frieda Sheer Blonde Go Blonder Lightening Shampoo brightens blonde hair using a citrus and chamomile blend. It lacks ammonia and peroxide for safe daily application on color-treated strands. BlondeMend and Micro Booster technologies provide structural reinforcement compared to the previous standard version. New packaging incorporates 50% recycled plastic to replace virgin plastic.
Key Features
- Gradual Lightening: Citrus and chamomile extracts lighten hair shades over repeated washes. Natural sun-kissed results appear without using salon chemicals.
- Micro Booster Technology: Brightening particles target dullness in natural or color-treated blonde hair. Hair shades lift without stripping internal moisture.
- Ammonia & Peroxide Free: Chemical composition excludes harsh bleaching agents found in permanent dyes. Hair health remains stable despite heavy sweat and humidity.
- BlondeMend Technology: Triple polymer complex reinforces hair fibers during the cleansing process. Physical breakage reduces while the shampoo lightens color.
Frequently Asked Questions
Does John Frieda Go Blonder damage hair?
This formula excludes ammonia and peroxide to prevent chemical thinning or dryness. BlondeMend technology strengthens internal hair bonds while the shampoo lightens.
How long does it take for Go Blonder shampoo to work?
Visible lightening results typically appear within three to five consecutive washes. Daily use maintains the brightened shade for natural and treated hair.
