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L'Oreal Paris Elvive Colour Protect Caring Shampoo maintains hair dye vibrancy for up to 28 washes using a Colour-Seal Elixir. Integrated UVA/UVB filters block sun-induced pigment degradation on color-treated hair. This updated version replaces standard plastic with a 100% recycled bottle. The formula now includes Red Peony and Vitamin Cg to increase radiance compared to the original version.
Key Features
- Colour-Seal Elixir: Locks pigment into the hair fiber for 28 to 40 washes. Stops premature fading from frequent washing.
- UVA/UVB Filters: Integrated chemical blockers shield the cuticle from solar radiation damage. Reduces color shifting under direct sun.
- Red Peony and Vitamin Cg: Antioxidant-rich botanical extract and stabilized vitamin derivative for shine. Smooths hair radiance on dull highlights.
- Recycled Plastic Packaging: 100% post-consumer recycled material replaces standard plastic bottle construction. Reduces environmental footprint during storage.
- pH Balanced Formula: Creamy texture maintains a neutral acidity level for scalp health. Minimizes irritation during road dust removal.
Frequently Asked Questions
Is L'Oreal Elvive Colour Protect shampoo sulfate free?
Sulfates in the formula provide a deep clean for oily hair. Colour-Seal Elixir offsets sulfate-induced fading to protect pigment.
How many washes does L'Oreal Colour Protect last?
The formula preserves color vibrancy for up to 28 washes. High-density UVA/UVB filters stop the sun from stripping pigment during this period.
