L'Oreal Paris Elvive Colour Protect Purple Intensive Mask uses concentrated violet pigments to counteract yellow and orange brassiness in bleached or highlighted hair. With an integrated UV filter, it maintains color depth by blocking solar radiation. This 250ml toning mask applies once weekly to keep cool tones stable despite road dust and humidity.
Key Features
- Violet Pigment Concentration: High-density purple dyes neutralize yellow and orange tones. Cool shades stay visible on lightened hair.
- UV Filter Integration: Chemical barriers block ultraviolet light from degrading hair dye. Color resists fading under heavy sun.
- 5-10 Minute Treatment: Deep-penetrating cream requires short contact time for pigment transfer. Prevents over-toning or staining porous hair strands.
- Weekly Maintenance Cycle: Concentrated formula replaces standard conditioner once every seven days. Manages brassiness without causing pigment buildup.
- German Production Standards: Manufactured in Germany under strict EU cosmetic safety regulations. Provides consistent chemical stability in every batch.
Frequently Asked Questions
How to use L'Oreal Elvive Purple Mask?
Apply the cream to damp hair once a week and rinse after 5 to 10 minutes. This duration allows violet pigments to neutralize yellow tones without staining.
Can I use purple mask on brunette hair?
Use this on brunette hair with highlights to remove unwanted orange or copper hues. The formula targets lightened strands while leaving natural dark hair unchanged.
