Nescafe is a brand of instant coffee created by Nestlé in 1938 to address a coffee surplus in Brazil. Developed by chemist Max Morgenthaler, the soluble coffee was first launched in Switzerland and quickly gained popularity, becoming a staple in many countries, including U.S. military rations during the 1940s. Today, it is a globally recognized coffee brand that offers a wide range of products, from classic instant coffee to modern instant cold coffee mixes and specialty blends.