Anua

Anua is a popular Korean skincare brand focused on minimalist,, "skin-first" routines, emphasizing natural ingredients like Heartleaf (Houttuynia Cordata) to calm and soothe sensitive, acne-prone, and stressed skin. Founded in 2019, they are known for eco-friendly practices, vegan-friendly, cruelty-free, and effective formulations that aim to balance skin health.