SMC started social marketing program in Bangladesh in 1974. Overall mission of SMC is to improve the health and wellbeing of women, children and families through social marketing of products and services in family planning, maternal and child health, nutrition and other socially beneficial areas in partnership with the government, development partners and private sector. SMC and USAID have continued their partnership over the last 48 years and SMC is considered as one of the successful investments of USAID.