St. Ives is a skincare brand focused on products like scrubs, lotions, and body washes that are inspired by nature and use 100% natural exfoliants, extracts, and moisturizers to promote healthy, radiant skin. The brand aims to provide effective solutions for everyday skin issues like acne, dryness, and dullness, while promoting self-expression and natural beauty. St. Ives is owned by Elida Beauty, a division of Unilever, and emphasizes its Californian origins and commitment to using high-efficacy ingredients in its formulas.