Ariel is a globally recognized laundry detergent brand owned by Procter & Gamble (P&G) (P&G), known for its innovative enzyme-based formulas that provide deep cleaning, powerful stain removal, and fabric care, available in various forms like powder, liquid, and convenient pods for different washing needs. Introduced in 1967, Ariel focuses on advanced cleaning for both whites and colors, often performing well in cold washes, making it a trusted household name in Europe, Asia (like India and Bangladesh), and other markets.