Aveeno is a skincare brand that was founded in 1945 with the help of the Mayo Clinic, and is known for using natural ingredients like colloidal oatmeal to create products for sensitive and dry skin. The brand focuses on balancing nature with science to develop gentle, effective formulas for the whole family, including specialized product lines for babies. Aveeno is currently owned by Kenvue and is a widely recognized brand for its gentle skincare and hair care solutions.