BILL BIRCHARD is a journalist, writing coach, and book consultant whose clients include thought leaders in business, management, economics, the environment, health, and technology. He has written fifteen books for his own and other authors' bylines, including a New York Times bestseller. His books include Writing for Impact (HarperCollins, in press), Merchants of Virtue (Palgrave/Macmillan, 2011), Stairway to Earth (Birchard Books, 2011), Nature's Keepers (Jossey-Bass, 2005), The One-Minute Meditator (with David Nichol M.D., Perseus, 2001), and Counting What Counts (with Marc Epstein, Perseus, 1999). See also billbirchard.com.