Sandra Hirsh is professor and director of the School of Information at San Jose State University. Prior to joining the school as director, she worked in the Silicon Valley for more than a decade at major technology companies: Hewlett Packard, Microsoft, and LinkedIn. As an industry user experience researcher, leader, and manager, she contributed to R&D research projects and influenced the user experience of web, mobile, and TV consumer products resulting in five US patent applications and one patent. She was previously an assistant professor at the University of Arizona and has taught courses for San Jose State University and the University of Washington.