Harish Bhat is the author of the bestselling book Tatalog and chairman of Tata Coffee Ltd. He is also the brand custodian of Tata Sons Private Limited. He has held several senior roles in the Tata Group over the past thirty years, including managing director of Tata Global Beverages and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. An avid marketer, he is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence and later, the British Chevening Scholarship for young managers. He writes extensively and is a columnist for the Hindu BusinessLine and Mint.