Jim Collins(জিম কলিন্স) is an established business writer who has written several successful management books and has also contributed to magazines such as Harvard Business Review, Business Week and Fortune. The author’s other written and co-authored books include Built to Last: Successful Habits of Visionary Companies, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company, How The Mighty Fall: And Why Some Companies Never Give In and Great By Choice. Jim Collins is also a business consultant and lecturer. Collins worked at CNN International as a Senior Executive and also at Johns Hopkins Medical School. He is married to past triathlete and winner of the 1985 Ironman, Joanne Ernst.