“The Iceman” Wim Hof is a Dutch athlete and multiple Guiness World Record holder known for his ability to withstand extreme cold and his extraordinary achievements. Wim believes that EVERYONE is capable of doing the same exceptional things his body allows him to do. That’s why he developed the Wim Hof Method - a combination of breathing exercises, cold therapy and commitment - to give YOU the tools to take control over your body. He’s on a mission to share the potential health benefits of his method, working with scientists around the world to prove that his techniques work.