Summary of the Book
Godin asserts that creativity is not a genetic disposition and could be acquired by anyone, although it is believed to be scarce and valuable. By understanding the importance of today’s economy and its requirements such as remarkability, trust, leadership, permission marketing, and telling those stories that spread like wildfire, one can achieve the best in work life. He also explains that it is important to develop a passionate attitude: a hunger for seizing every opportunity, make new acquaintances and connections. Working without plans and maps is important, although one is ought to carefully tread new paths. A must have for aspirants and dreamers, authored by the most famous business blogger and marketing genius himself.

About Seth Godin
Seth Godin was born in the year 1960 in Mount Vernon, New York. He is an esteemed American business writer, entrepreneur, marketing genius, business blogger and a public speaker. He studied Philosophy and Computer Science at the Tufts University; later, he attended the reputed Stanford Graduate School of Business for an MBA. Godin began his career as a brand manager for Spinnaker Software, but it was not long before he gave in to his business genius and instincts and started his own firm called Seth Godin Productions. In the year 1995, he established an internet based direct marketing interface called Yoyodyne and in 2006, he launched Squidoo. Recognized across the globe for his pioneering business approaches, Godin regularly speaks at public events and writes prolifically for various publications. He currently lives in New York with his wife Helene. Some of the most famous books written by Seth Godin are Purple Cow: Transform Your Business by Being Remarkable, Permission Marketing: The Marketing Classic for the Internet Age, All Marketers are Liars, Linchpin, and The Dip.