Counterintuitive: Unconventional Principles for Success in Life and Business

by Naveen Jain

Category: Foreign Language Books

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In Counterintuitive, Naveen Jain―serial entrepreneur, philanthropist, and founder of multiple billion-dollar companies―reveals the way of thinking that allowed him to consistently do what others believed was impossible. Jain shares that his success did not come from being smarter, luckier, or more connected. Instead, it came from asking better questions and challenging the conventional. Breakthrough success doesn’t come from working harder within the system. It comes from stepping outside it entirely. It’s thinking so big that problems become simpler. It’s using imagination as a discipline, not a daydream. And it’s choosing bold optimism when the world insists on cautious realism.

This is not a book of tactics. It’s a blueprint for a mindset shift.

Title	Counterintuitive: Unconventional Principles for Success in Life and Business
Author	Naveen Jain
Publisher	Harriman House Publishing (India)
ISBN	9781804093870
Edition	Edition , 2026
Number of Pages	256
Country	India
Language	English

Naveen Jain

Naveen Jain is an innovative entrepreneur dedicated to tackling global challenges. He founded several successful companies, including Moon Express, which aims to harvest lunar resources and enable multi-planetary living, and Viome, which seeks to make illness elective through personalized nutrition based on microbial insights. Naveen also serves on the board of the X PRIZE Foundation, where he champions incentive prizes―like the Women Safety XPRIZE―to solve societal issues. He is also a board member at Singularity University, focused on empowering leaders to address humanity's grand challenges with technology. He has received numerous accolades for his work, including Ernst & Young Entrepreneur of the Year, the Albert Einstein Technology Medal, and the Ellis Island Medal of Honor. He is the author of Counterintuitive, Moonshots, and The Youth Formula.