Despite conventional wisdom, the biggest risk confronting our generation isn't economic, political or climate risk. It's decision risk, and the failure to hear who and what really matters. Your decisions impact others, yet in today's noisy world of digital distraction, disinformation and data overload we're more vulnerable than ever to hearing less and less. In the dash to decide, we sacrifice nuance for convenience, misinterpret people and misunderstand situations, accelerating a rush to misjudgement. The result? A catalogue of human errors, unheard voices and tone-deaf leadership. Tuning out relevant voices degrades decisions, damages reputation and squanders opportunity, amplifying modern activism, rampant polarisation, scandals and scams. Now that can change. In Tune In, award-winning Nuala Walsh champions understanding behaviour as an insurance policy against mishearing, misinformation and misjudgement. This timely masterclass stands apart in its original treatment of 'deaf spots,' the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret. Armed with a new science-led PERIMETERS framework and dozens of 'sonic' strategies that rely on human intelligence, not artificial intelligence, you'll discover the 10 traps that bind our reasoning. Each is illustrated by a cast of Wall Street titans, sports legends, serial killers, presidents, astronauts, entrepreneurs, entertainers and exonerees. By tuning in, you'll hear what others don't and secure advantage. You'll stand out rather than miss out, becoming a more admired and influential Decision Ninja. Good judgement is at a premium – and your decisions matter. It's time to Tune In.
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Tune In: How to Make Smarter Decisions in a Noisy World
Award-winning author Nuala Walsh is CEO of MindEquity Consulting, non-executive director and former FTSE 50 Chief Marketing Officer with 30+ years in global investment management. She has been recognized among the 100 Most Influential Women in Finance, now advising Fortune 500 companies, sports and human rights organizations on brand, reputation and culture change. A behavioural scientist, she is adjunct professor at Trinity College Dublin, and Fellow at the London School of Economics. Board appointments include President of the Harvard Club of Ireland, Founding Director of the Global Association of Behavioral Scientists, Council Member of the Football Association, Chair of the Innocence Project, Advisor at World Athletics and former Vice-Chair at UN Women(UK). A TEDx speaker, she writes for Psychology Today, Forbes, Inc., and Harvard Business Review. Nuala has been featured by CNBC, the FT, BBC, the Telegraph, the Irish Times, Forbes India, CEO World and Fox Business, among others.