Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr Shad Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework the Four A s: Acceptance, Agency, Autonomy and Adaptability and shows you how to take control of your inner world so you can thrive in the outer one. With insights from her self-diagnostic quiz and actionable exercises throughout, you ll learn to:
Reframe the beliefs that hold you back
Break free from people-pleasing and perfectionism
Quiet comparison and imposter thoughts
Stretch your comfort zone and reclaim your power
Channel emotion into clarity and conviction
Whether you re second-guessing a big decision, overthinking in high-stakes moments or feeling stuck despite knowing you re capable of more, Big Trust offers practical steps that lead to powerful, lasting results.
Everything you aspire to and the strength to realise it, begins with Big Trust.
Praise for Big Trust:
'Science-backed and easy to put into practice, this book hands you a game-plan that actually works. If you re ready to stop second-guessing yourself and step into your potential, this book will show you how.' Jefferson Fisher
Eloquently written and insightful, this book provides a practical guide to navigating one of life s greatest challenges the internal battles we face within ourselves' Ethan Kross
Dr. Shadé Zahrai is a globally recognized behavioral strategist, scholar-practitioner, and award-winning peak performance educator to Fortune 100s. An ex-Lawyer armed with a background in psychology, an MBA, and a PhD in organizational behavior, she co-leads Influenceo Global with her husband, Fayçal Sekkouah, advising Fortune 500 giants like Deloitte, Procter & Gamble, Microsoft, and JPMorgan on leadership, peak performance, and career fulfillment. Obsessed with optimizing human potential, she translates cutting-edge research into actionable strategies that drive results and is regularly invited to share her insights with many of the world’s largest and most respected companies. With over 7 million students on LinkedIn Learning, viral educational content that has been viewed over 500 million times, and TEDx talks that have resonated worldwide, Shadé’s impact is undeniable. Featured in The New York Times, Adweek, Yahoo Finance, and Fast Company, Shadé is on a mission to make high-performance strategies accessible to anyone ready to take bold action. Born and raised in Sydney, Australia, Shadé now calls Southeast Asia home, where she lives with her husband Fayçal and their rescue dog Bonbon, where she continues her mission to help people turn self-trust into real-world performance – at work and in life.