Marketing Mixology

Marketing Mixology (Paperback)

Four Essential Ingredients for Marketing Success

TK. 700
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Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive—understanding consumers, brand building, negotiation and selling, and communication—offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.

Master the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.

Title Marketing Mixology
Author
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ISBN 9789360453220
Edition Edition, 2025
Number of Pages 172
Country India
Language English

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Marketing Mixology

Ambi Parameswaran

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