In a world obsessed with rapid scaling, The Niche Code defies conventional wisdom and demonstrates that bigger isn’t always better. This groundbreaking book reveals that true business success lies not in mass appeal, but in deep specialization. It shows how many of today’s thriving businesses – from Mamaearth and boAt to Amazon and Tesla – owe their success to meticulously serving overlooked markets.

Drawing on the author Rajeev Roy’s insightful conversations with founders, years of mentoring entrepreneurs and hands-on experience, The Niche Code offers a smarter blueprint for building enduring businesses. Packed with contemporary Indian and global case studies, it blends sharp insights with practical tools and shows how mastering a niche can lead to success. Learn to: