Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.
When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?
Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.
In Real Influence, Goulston and Ullem teach you how to:
examine priorities,
learn about the needs of key players,
earn others’ attention,
motivate others to hear more,
and add value with question and actions.
Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.
Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.
Dr. Goulston is the co-author, with Diana Hendel, of Why Cope When You Can Heal? How Healthcare Heroes of Covid-19 can Recover from PTSD. He is the inventor of Surgical Empathy, an approach that helps psychologically traumatized people heal from their "inside out" by causing them to "feel felt" and less alone in the core of their pain, feel relief and drain the "psychological pus" by crying it out which helps start a process of healing. His book, "Just Listen" Discover the Secret to Getting Through to Absolutely Anyone, went on to become the top book on listening in the world because it shows readers the secret to getting through to absolutely anyone (a.k.a. hack into) by listening. His first book, Get Out of Your Own Way: Overcoming Self-Defeating Behavior, published in 1996 has been in the top five "Self Help Books" at Amazon for 5 years. He is the author or co-author of eight books and speaks, teaches, coaches and mentors leaders and CEO's globally. Dr. Mark Goulston has been described as a "people hacker." Starting off as a clinical interventional psychiatrist and UCLA professor of psychiatry, he learned to "hack" into the minds of suicidal and potentially violent individuals to prevent acts of destruction to others or themselves. He next went on to train FBI and police hostage negotiators. He has since expanded his work to "Hacking Genius" and speaks and provides webinars internationally on: "Thinking Like Steve Jobs - How to Create 'Gotta Have It.'" His company, The Goulston Group, is hired by Founders, CEO's and Boards of Directors to help them create a "gotta have it!" response to their services and products (which seamlessly translates into "gonna buy/hire it," a "gotta work there" response in outside talent they're recruiting, a "gonna get it done" response from employees and a "gotta invest there" response in investors. Mark Goulston is a passionate social activist and is the White co-host on the weekly Black radio show, Zo What Morning Show, where he focuses on leveling the playing field and empowering the African American community. He has also launched a campaign to "Heal the World, One Conversation at a Time" at Patreon. He contributes to the Harvard Business Review, Huffington Post, Fast Company, Business Insider and writes the "Closing Bell" for C-Suite Quarterly Magazine. Frequently called upon to share his expertise with the media, he has been quoted in the Wall Street Journal, Harvard Business Review, Fortune, Newsweek, Time, and Reuters; has offered commentary on NPR, CNN, and Fox News; and has appeared on the Oprah and Today shows. He lives in Los Angeles, California.