A leadership playbook for making customer experience a core aspect of your business.
In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?
Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:
C.reate a customer experience mindset.
eX.ceed longterm profit expectations by focusing on both short term and long term profits.
L.ay out your customer experience strategy creation and stick to it.
E.mbark on your 90 day get started plan.
A.nticipate the future by being a customer experience futurist.
D.on’t forget that employees are customers too.
E.valuate success and measure what can be measured.
R.eaffirm the priority - keep CX front and center.
Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!
Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Her newest book is called “Customer-Focused Leadership: The New Rules For Building Business Around Today’s Customer” coming out July of 2024. She was called one of the top 40 female keynote speakers by Real Leaders Magazine. She is the host of the Modern Customer Podcast. Blake is a guest lecturer at Columbia University, the University of California, San Diego as well as adjunct faculty at the Rutgers executive education MBA program. She has worked with companies like Coca-Cola, AT&T, The Federal Reserve Bank and many more. Blake contributes to Forbes and is the host of The Modern Customer Podcast. She lives in Southern California with her husband, their two children and two dogs.
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