Pinky Cole―founder of the wildly successful restaurant chain Slutty Vegan―takes you back to your moments that seemed hopeless to help you discover how filled with possibility they really were.
We've all been told we can't do it. That we're not enough. That we grew up in the wrong neighborhood or had the wrong parents or made the wrong choices. That we can't be anything but a failure. . .What they don't tell you is that every obstacle and mess-up in your life has only prepared you for success.
Pinky has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors.
In I Hope You Fail, Pinky tells her own story to empower you in yours. She'll share her ten counter-intuitive hopes for you, including:
I hope you don't believe in yourself. . .because the journey to discovering who you truly are is the key to unlocking the life you want.
I hope you don't get that raise. . .because money doesn't equal respect, but it can show you how much you are truly valued at work.
I hope the customers don't show up. . .so you can have the feedback you need to reevaluate your approach and find one that works.
Filled with practical advice and motivational gut-punches, I Hope You Fail will teach you how to learn from your WTF moments and find fuel in your losses.
A trifecta of community, commerce, and compassion, Pinky Cole is a serial entrepreneur, brand strategist and founder & visionary of Bar Vegan Slutty Vegan ATL- a nationally acclaimed. Atlanta- based burger joint offering creative takes in plant based burgers with racy names like Sloppy Toppy. Fussy Hussy and One Night Stand- and The Pinky Cole Foundation. Born and raised in East Baltimore. Cole started her entreneurial journey early through creating business plans and side-hustlers with friends and family members during high school. She moved to Atlanta to attend Clark Atlanta University, and while she quickly became enamored with the city she decided to pursue acting in Los Angeles upon graduation and later went on to become a successful television producer in New York City and Connecticut. She eventually made her first foray into the culinary world with her popular restaurant Pinky’s Jamaican and American Restaurant in New York, which tragically burned down. Soon After Pinky relocated to Atlanta where she came up with the idea for Slutty Vegan during a late-night craving for mouthwatering vegan fast food. From there, she started cooking vegan burgers in a shared kitchen in August 2018, and the Slutty Vegan empire was born.