Why in the late 1980s and early '90s did Los Angeles become the bank robbery capital of the world? What is the Magic Third and what does it have to do with racial equity? What do big cats and clusters of teen suicides have in common? These are just some of the questions Malcolm Gladwell addresses in this new work, which revisits the phenomenon of epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends-sometimes with great success, sometimes with disastrous consequences.
Gladwell shows that-whether in neighbourhoods, schools, zoos, or conference rooms-today's epidemics are no longer singular occurrences, but turbocharged versions of their earlier counterparts and we are more tempted than ever to try and manipulate tipping points for their own ends. Yet these efforts often come at a cost, creating difficult tradeoffs and unexpected dilemmas . Above all we must recognise our responsibility - as individuals and as a society - to take tipping points seriously if we want to change the world for the better . With this thought-provoking new book , his most personal yet, Gladwell gives us the insights we need to meet these challenges in innovative ways .
He was born September 3, 1963. Malcolm Gladwell is a journalist, speaker and bestselling author whose work explores academic findings on psychology, sociology and social psychology. His other books include The Tipping Point: How Little Things Make a Big Difference, What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. Malcolm Gladwell’s writing process revolves around the analysis, interpretation and representation of valuable research. He has earned a place in the minds of his readers as a credible source by shunning personal opinion, and instead relying on research findings to tell the story. As his work tends to rely on scientific research, one of his greatest strengths is his ability to talk about scientific data in a way that anyone can understand. Malcolm Gladwell was born in Hampshire, England and from the age of 6 he has spent most of his life in Ontario, Canada, where his family relocated. He was recognized for the second-highest form of honour for merit in his country, by being appointed to the Order of Canada.
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