Open twenty-four hours a day in a quiet Seoul neighbourhood, The Wizard's Bakery seems like any other where you can buy bread, cakes, and pastries, with a somewhat grumpy man behind the counter.

For a desperate runaway teen, it's a refuge from a fractured home - until he discovers the pastries hold magic: madeleines to fix broken hearts, almond bars to unearth memories buried deep within and cinnamon cookies for your worst enemies.

But each of these items come with a warning: the power contained in the treats inevitably alters the order of the world and can produces dramatic consequences for those who consume them, consequences that need to be weighed carefully.

Under the stern eye of the bakery's gruff wizard and his mysterious blue-haired assistant, the boy learns about the responsibility that comes with working in a bakery where every bite comes with a price.