A Fine Arts graduate from the Dhaka University, Mirza Muzahid’s career has always been associated with the Advertising industry. Having worked with some of the giants, the author has found his niche in advertising world. He is presently the Director of the Brand and Communications Department of the top Us–Bangla Airlines. The author believes that the aesthetic excellence of Art does not have any particular form and hence can be worked upon and celebrated the way we want to. His shift from the visual art form to words has not been that much of a leap. It has been just a change of form. Born in the small countryside of ‘Chitra’, the author blames the nineties for bringing about drastic changes in the forms of communication and expression. It began with the removal of the telegraph poles, and was followed by the removal of the letter boxes at every turn of the lane. The mobiles phones and their towers brought about this gigantic revolution and speeded up the modes of communication.