About the Book

Written with the aim of becoming the primary resource for students of business analytics, this book provides a holistic perspective of analytics with theoretical foundations and applications of the theory using examples across several industries. The content of the book starts with the foundations of data science and includes deive, predictive and preive analytics topics which are discussed using examples from several industries as well as nine analytics case studies distributed by Harvard Business Publishing and used by several institutes across the world. The book is enriched with 10 years of teaching experience of the author at various programs in the Indian Institute of Management Bangalore and several training programs and consulting projects carried out by him.