Summary of the Book
After the death of Steve Jobs, there was much doubt about whether Apple would be able to stay on top without its iconic leader. Many employees were ready to prove that Apple would not have a problem being as good as it has always been. Others knew of the challenges that they would have to face. As Apple tries to conquer new platforms, they need to maintain their business and marketing leadership. This book has been written based on over two hundred interviews with current and former executives, business partners, Apple watchers and others. It gives you a description of what Apple is today, and gives the readers a peek into the company’s future. It talks about the uncertainty and the opportunities that a company has to face when it loses its leader.
About Yukari Iwatani Kane
Yukari Iwatani Kane is a veteran journalist with about fifteen years of experience writing about the technology industry. She is a reporter for the Wall Street Journal and covered Apple during the last years of Steve Job’s reign.Summary of the Book
After the death of Steve Jobs, there was much doubt about whether Apple would be able to stay on top without its iconic leader. Many employees were ready to prove that Apple would not have a problem being as good as it has always been. Others knew of the challenges that they would have to face. As Apple tries to conquer new platforms, they need to maintain their business and marketing leadership. This book has been written based on over two hundred interviews with current and former executives, business partners, Apple watchers and others. It gives you a description of what Apple is today, and gives the readers a peek into the company’s future. It talks about the uncertainty and the opportunities that a company has to face when it loses its leader.
About Yukari Iwatani Kane
Yukari Iwatani Kane is a veteran journalist with about fifteen years of experience writing about the technology industry. She is a reporter for the Wall Street Journal and covered Apple during the last years of Steve Job’s reign.
