Multivariate Data Analysis is a reference book written by Joseph F. Hair, Bill Black, Barry Babin. This sixth edition of the book provides updated information on the subject. The best part of the book is the fact that it focuses mainly on the fundamental concepts of the topic. These concepts play a major role in the usage of specific techniques. By shedding light on these concepts, the book provides an introduction that is application oriented. Thus, this book is a beneficial companion even for the non-statistician. One of the major changes made in this edition of the book is the introduction of the new database, HBAT. Another new addition to this book is the new “Rules of Thumb” that can be used for applications and interpretations of several techniques related to this analysis. Also, in this latest version of the book the structural equations modeling has been given special importance and thus a substantial coverage. To ensure that the students get the latest technology being used, each chapter has been revised in accordance with the advances made in a particular technology. For the same reasons, various chapters have been completely rewritten. Various expanded topics along with example analyses have been added throughout the book in each chapter. Therefore, the book has been designed to help the reader gain an in-depth insight into the technique of multivariate data analysis.

Joseph F Hair is one of the co-authors of this book. His other famous books are Sales Management, Principles of Marketing, Introduction to Marketing, and others. Bill Black is a co-author of this book. Another of his written book is Dispatches from the World: The Life of Percival Phillips, War Correspondent. Barry Babin works as a professor at the Department of Marketing and Analysis, Louisiana Tech University. His has co-authored several books including Essentials of Business Research With Spss and Multivariate Data Analysis.